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April 3, 2017
By: TOM BRANNA
Colgate’s Optic White line has been expanded with new Radiant Toothpaste. The formulation, driven by sodium monofluorophosphate, is said to whiten teeth both inside and out as it removes deep set teeth stains below the tooth’s surface. “The launch of Radiant Toothpaste by Colgate Optic White represents our continued growth,” said Bill Van de Graaf, vice president and general manager, North America oral care marketing at Colgate-Palmolive.
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